Podcast Episode Post

The Secret F-Word Why Clients Don’t Buy Your Products (And How to Sell More) – Part 1

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Why do clients NOT buy?

Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we sell them on our websites.

Yet, we shoo them away when they come.

No way! I don't chase away my clients. I do everything so that I can keep their attention. Maybe you are. As it turns out, many websites and sales pages chase away clients more than attract them. And entrepreneurs do that unknowingly. 

So, how can I stop chasing away clients?

It turns out that the answer is simpler than you imagined. Just stop doing this - the four-letter F-Word. No, it's not what you think. In this episode, you'll learn how to stop chasing away clients. Specifically, you'll learn the following:

  • What is the F-Word that we unknowingly use all the time?
  • The three specific ways we send away clients (even those that came to you looking for help)
  • The psychology behind the F-Word (and how you can avoid them)
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About the Host

Hey, it's me, Karthik. I'm a ghostwriter and copywriter helping B2B founders and businesses. As a copywriter, I help founders validate and nail your messaging. As a ghostwriter, I write strategic blog posts to help you build authority or grow your inbound marketing. Click the tiny button below and connect with me on LinkedIn.

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