The USP Podcast

Welcome to The USP, where we explore the art and science of crafting a Unique Selling Proposition. Join us as we dive deep into conversations with a diverse range of guests, from visionary early-stage startup founders to seasoned entrepreneurs with a wealth of experience. Dive into their stories, strategies, and insights, and gain the knowledge you need to craft a compelling USP, whether you're just starting out or looking to enhance your business's edge in the market.

The USP Podcast


What's The USP All About?

The litmus test for any business is sales. No matter how well-funded a startup is or how good the product is, if they can’t generate enough sales, nothing else matters. People have written books and published podcasts about selling, including buyer behavior, customer psychology, the art of selling, and persuasion.

Frankly, there’s a lot that’s been uncovered in those areas. But on this podcast, we dial down to the fundamental question: what is the USP? And we talk to the people who have answers–founders of startups and one-person businesses. At least, that’s where we begin.

Join us in these discussions as we ask founders the simple question, “What’s your startup’s USP?” and dig deep to discover how they got there. Along the way, we talk about uniqueness, positioning, messaging, and value proposition, which often shows up when discussing USP.

The Host

Hi, my name is Karthik. I'm a technologist turned copywriter. For the first fifteen years, I wrote code and worked on product strategy until I switched sides. Today, I write copy and focus on marketing strategy.

Seven years ago, I started my first podcast, The Product Mindset. And in eleven short months, it did over a quarter million downloads. Podcasting has ever since been my favorite way to build relationships, create content, and grow businesses.

I'm excited about The USP. It's a conversation I can't have enough of. And I know you would like to discuss it too. Join me on the podcast as a listener or as a guest. Let's see how real businesses find and craft their USPs, nail their positioning, and craft their messaging.

See you around!

Karthik Vijayakumar

Be My Guest

If you'd like to be considered as a guest or like to refer someone you know, please fill out the form. We'll be in touch.
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