Over the years, I’ve bought several courses from many different creators. I realized something strange while trying to take stock of all the courses I’ve bought recently. Despite being a voracious consumer of courses, I had my favorite creators. And I unknowingly seem to have bought more of their courses than anyone else’s. So I asked myself, “How to become an irresistible course creator?”
Do clients buy because of the course creator?
This is a million-dollar question; I’m sure you wish to know the answer. But I’m sorry. I don’t know. While I know there’s a certain halo effect with some creators with superfans, I’m not quite the authority to answer that question. But in my experience as a course creator and working with course creators as a copywriter, I do have some thoughts.
So unless you have superfans, here are five ways you can become an irresistible course creator.
1. Stand Out From the Crowd
One thing I’ve seen with course creators that I’ve bought multiple courses is their uniqueness. One that comes to my mind is Pat Flynn from Smart Passive Income. His courses, for the longest time, were very unique. If you’ve bought any of his courses, you get invited to join him on his office hours calls every Friday for the rest of your life. Isn’t that unique?
So if you want to become the preferred choice for your clients, you must first understand your uniqueness or your USP (Unique Selling Proposition). Your USP is what sets you apart from your competitors and makes your brand unique. It’s the core value your products or services offer your clients, something they can’t find anywhere else.
How to find your uniqueness?
To identify your USP, start by assessing your strengths, expertise, and what you do better than anyone else in the market. Analyze your competitors and find gaps in the industry that you can fill. Your USP should resonate with your target audience, solving their pain points and fulfilling their needs.
Once you have a clear USP, incorporate it into your marketing messages, website, and all communication with your clients. And make sure your clients understand why choosing your brand is the best decision for them.
2. Stand Up For a Small Group of People
When you help some people in your neighborhood, you’ll be remembered. But if you helped people at a giant fair, chances are that you’ll be forgotten by the time they are out. That’s what happens when you stand up for a small group of people.
While it may seem counterintuitive, narrowing down your target audience can help you stand out. Focusing on a specific niche allows you to tailor your products and marketing strategies to meet their unique needs and preferences better.
Even though your audience’s overall size is small, more people will pay attention to you. As you narrow down your target audience, your messaging will become more relevant and compelling. You’ll position yourself as an expert in serving their specific needs, making it more likely for them to choose your brand over broader competitors.
3. Create Products that Help Your Audience Stand Out
When your courses make a real difference in the lives or businesses of your audience, they will remember you. Focus on creating high-quality course offerings that exceed your buyers’ expectations.
Investing time in researching your target buyers and your market is a great place to discover more course ideas. Consistently listening to client feedback and delivering value by solving their biggest problems helps build trust and loyalty with your clients.
A course creator that comes to mind is Amira from A Self Guru. As a lawyer, she niched herself down to helping freelancers build legally sound businesses. And she is consistent with creating more templates and courses for the audience. Every time there’s a new law passed, she stays on top and addresses the concerns of her audience inside her private Facebook group.
4. Create Offers That Stand Out For Your Buyers
Enough has been said about creating irresistible offers on this blog and everywhere else. But the fact remains that you will be remembered when your offers are irresistible. Russel Brunson is someone that comes to mind. You may like him or hate him, but you cannot ignore him. So how do you do this?
Think about what additional value you can provide to your clients. Offer exclusive bonuses, limited-time discounts, or special packages that are tailored to their needs. Consider bundling complementary products or services to create a more comprehensive and appealing offer.
Make sure to communicate the unique value of your offers clearly and emphasize what makes them stand out. Show your clients that choosing your offer gives them a unique opportunity they won’t get elsewhere.
5. Offer Guarantees That Stand Out
Think fresh when it comes to guarantees. Everyone is bored of the standard 30-Day Guarantee littered all over the internet. Offering strong guarantees can help you gain the trust of your clients and make them more confident in choosing your brand. A strong guarantee shows that you are confident in the quality of your products or services and are willing to stand behind them. But is your guarantee memorable?
Consider getting creative with your guarantee and give it a name. Offering a satisfaction guarantee? What does the word satisfaction mean to your buyers? Use that word instead of just satisfaction. Additionally, you can offer performance guarantees, assuring clients that your products or services will deliver specific results.
A standout guarantee reassures your clients that they have nothing to lose by choosing your brand and that you are fully committed to their satisfaction.
It’s your turn.
Did this post help you become an irresistible course creator? Maybe you already are, in your niche. If so, let me know what makes you irresistible. In the meantime, join me inside the Paid Course Creator newsletter where I share some of my best work to help you grow as a paid course creator.
To your prosperity,