Writing a sales letter and stuck for headline ideas? I’ve compiled sixty headline formulas for course creators like you in this post and some examples. This post is a follow-up to a post I published yesterday outlining how to unlock course sales in eight steps with copywriting.
This is not a creative guide to coming up with headlines. Treat this purely as a reference or to help you get unstuck. The headline formulas are focused on six categories:
- Course name
- The problem
- The promise or desired outcome
- Skepticism
- Audience
- Timeline and Immediacy
Print this page and use it as offline reference material if needed.
Headlines Formulas Focused on the Course Name
| Headline Formula | Example |
| Unlock Your Potential: Enroll in [Course Name] for Lifelong Success!” | “Unlock Your Potential: Enroll in Mind Mastery 101 for Lifelong Success!” |
| “Master Your Skills: Take Your Career to New Heights with [Course Name]” | “Master Your Skills: Take Your Photography to New Heights with Digital Photography Pro” |
| “Discover the Secrets: [Course Name] Reveals the Hidden Techniques of [Topic]” | “Discover the Secrets: Copywriting Mastery Unveils the Hidden Techniques of Persuasion” |
| “Achieve Your Dreams: [Course Name] Empowers You to Reach Your Goals” | “Achieve Your Dreams: Financial Freedom Formula Empowers You to Reach Your Financial Goals” |
| “Become an Expert: [Course Name] Turns Novices into Professionals” | “Become an Expert: Excel Wizardry 101 Turns Novices into Spreadsheet Professionals” |
| “Transform Your Life: [Course Name] Will Revolutionize Your Mindset” | “Transform Your Life: Positive Psychology Bootcamp Will Revolutionize Your Mindset” |
| “Unlock New Opportunities: [Course Name] Opens Doors to Success” | “Unlock New Opportunities: Digital Marketing Pro Opens Doors to Career Success” |
| “Level Up Your Skills: [Course Name] Takes You From Beginner to Pro” | “Level Up Your Skills: Guitar Mastery 101 Takes You From Beginner to Guitar Pro” |
| “Gain In-Demand Knowledge: [Course Name] Teaches You the Latest Trends” | “Gain In-Demand Knowledge: Social Media Marketing Insider Teaches You the Latest Trends” |
| “The Ultimate Guide: [Course Name] Leads You to Expertise” | “The Ultimate Guide: Web Development Masterclass Leads You to Expertise” |
Headlines Formulas Focused on the Problem
| Headline Formula | Example |
| “Struggling to [Problem]? Discover the Ultimate Solution with [Course Name]!” | “Struggling to Lose Weight? Discover the Ultimate Solution with Fitness Mastery 101!” |
| “Tired of [Problem]? [Course Name] Unveils the Path to a Stress-Free Life!” | “Tired of Endless Procrastination? Procrastination Breaker Unveils the Path to a Stress-Free Life!” |
| “Fed Up with [Problem]? Let [Course Name] Be Your Guide to Success!” | “Fed Up with Financial Struggles? Money Management Guru Be Your Guide to Success!” |
| “Overwhelmed by [Problem]? [Course Name] Provides a Step-by-Step Escape Plan!” | “Overwhelmed by Clutter? Home Organization Blueprint Provides a Step-by-Step Escape Plan!” |
| “Can’t Crack [Problem]? [Course Name] Unlocks the Hidden Strategies!” | “Can’t Crack the Code of Social Media Marketing? Social Media Success Formula Unlocks the Hidden Strategies!” |
| “Stuck in [Problem]? [Course Name] Propels You Towards Freedom!” | “Stuck in Career Rut? Career Advancement Accelerator Propels You Towards Freedom!” |
| “Frustrated with [Problem]? [Course Name] Empowers You to Take Control!” | “Frustrated with Low Self-Confidence? Confidence Booster Empowers You to Take Control!” |
| “Sick of [Problem]? [Course Name] Provides the Antidote You Need!” | “Sick of Financial Stress? Financial Wellness Rx Provides the Antidote You Need!” |
| “Battling [Problem]? [Course Name] Arms You with Effective Strategies!” | “Battling Communication Issues? Effective Communication Masterclass Arms You with Effective Strategies!” |
| “Desperate to Overcome [Problem]? [Course Name] Offers the Ultimate Solution!” | “Desperate to Overcome Public Speaking Anxiety? Fearless Public Speaking Offers the Ultimate Solution!” |
Headlines Formulas Focused on the Desired Outcome
You can refer to the following headline formulas for online courses where you want to put your promise in the spotlight.
| Headline Formula | Example |
| “Achieve [Desired Outcome] with [Course Name]: Your Path to Success!” | “Achieve Financial Freedom with Wealth Mastery 101: Your Path to Success!” |
| “Unlock Your Full Potential: [Course Name] Guides You to [Desired Outcome]!” | “Unlock Your Full Potential: Peak Performance Pro Unleashes Your Productivity!” |
| “Experience [Desired Outcome] Like Never Before: Join [Course Name] Today!” | “Experience Radiant Skin Like Never Before: Skincare Secrets Unleashed!” |
| “Transform Your [Area of Interest]: [Course Name] Paves the Way!” | “Transform Your Photography Skills: Capture Masterpieces with Photo Guru!” |
| “Master [Desired Skill]: Enroll in [Course Name] and Excel!” | “Master Public Speaking: Enroll in the Confident Speaker’s Academy and Excel!” |
| “Become a [Desired Role]: [Course Name] Leads the Way!” | “Become a Certified Life Coach: Life Coaching Pro Leads the Way!” |
| “Attain [Desired Outcome] in [Specific Timeframe]: Join [Course Name] Now!” | “Attain Fluency in Spanish in 90 Days: Spanish Language Accelerator Starts Now!” |
| “Unleash Your Inner [Desired Trait]: [Course Name] Unlocks the Power Within!” | “Unleash Your Inner Leader: Leadership Dynamo Unlocks the Power Within!” |
| “Step into [Desired Experience]: [Course Name] Transforms Your Journey!” | “Step into Entrepreneurial Success: Startup Accelerator Transforms Your Journey!” |
| “Reach [Specific Goal]: [Course Name] Your Ultimate Guide!” | “Reach Peak Fitness Levels: Fitness Revolution Your Ultimate Guide!” |
Headlines Formulas Focused on Skepticism
| Headline Formula | Example |
| “Don’t Believe the Hype? See How [Course Name] Delivers Real Results!” | “Don’t Believe the Hype? See How Fitness Fusion Transforms Ordinary People Into Athletes!” |
| “Skeptical About [Desired Outcome]? Let [Course Name] Prove It!” | “Skeptical About Doubling Your Income? Let Wealth Builder Prove It!” |
| “Discover the Truth: [Course Name] Debunks Common Myths About [Course Topic]!” | “Discover the Truth: Financial Freedom Unraveled Debunks Common Myths About Money Management!” |
| “From Skeptic to Believer: How [Course Name] Converts Doubters Into Success Stories!” | “From Skeptic to Believer: Self-Healing Journey Converts Doubters Into Empowered Individuals!” |
| “Is [Course Topic] Too Good to Be True? [Course Name] Sets the Record Straight!” | “Is Forex Trading Too Good to Be True? Forex Fortunes Sets the Record Straight!” |
| “Overcome Your Doubts: [Course Name] Offers a Risk-Free Money-Back Guarantee!” | “Overcome Your Doubts: Language Prodigy Offers a Risk-Free Money-Back Guarantee!” |
| “The Truth Revealed: [Course Name] Shows You What Others Won’t!” | “The Truth Revealed: Insider Trading Insights Shows You What Others Won’t!” |
| “Doubting Your Potential? [Course Name] Empowers You to Achieve Greatness!” | “Doubting Your Potential? Leadership Luminary Empowers You to Achieve Greatness!” |
| “Busting Skepticism: [Course Name] Backed by Rave Reviews and Testimonials!” | “Busting Skepticism: Financial Freedom Formula Backed by Rave Reviews and Testimonials!” |
| “Confidently Embrace [Desired Outcome]: [Course Name] Is Your Proven Solution!” | “Confidently Embrace Public Speaking: Orator’s Edge Is Your Proven Solution!” |
Headlines Focused on Calling Out the Audience
| Headline Formula | Example |
| “Attention [Target Audience]: Unlock Your Creative Potential with [Course Name]!” | “Attention Aspiring Artists: Unlock Your Creative Potential with Masterful Artistry!” |
| “Hey [Target Audience], Say Goodbye to [Common Problem] with [Course Name]!” | “Hey Busy Parents, Say Goodbye to Mealtime Stress with Meal Planning Made Easy!” |
| “Calling All [Target Audience]: Discover the Secrets to [Desired Outcome] Now!” | “Calling All Entrepreneurs: Discover the Secrets to Explosive Growth Now!” |
| “Ready to Take Charge, [Target Audience]? [Course Name] Puts You in Control!” | “Ready to Take Charge, Marketers? Copywriting Mastery Puts You in Control!” |
| “Hey [Target Audience], Stop Settling for Less! Achieve [Desired Result] Today!” | “Hey Fitness Enthusiasts, Stop Settling for Less! Achieve Your Dream Physique Today!” |
| “Calling All [Target Audience] Who Want More: [Course Name] Delivers Results!” | “Calling All Sales Professionals Who Want More: Closing Champion Delivers Results!” |
| “Attention [Target Audience], Are You Tired of [Common Frustration]? Try [Course Name]!” | “Attention Home Cooks, Are You Tired of Recipe Flops? Try Culinary Perfectionist!” |
| “Hey [Target Audience], Ready to [Achieve Bold Goal]? [Course Name] Can Help!” | “Hey Digital Nomads, Ready to Earn Six Figures Online? Freelancer’s Roadmap Can Help!” |
| “Attention [Target Audience], Supercharge Your [Specific Skill] with [Course Name]!” | “Attention Photographers, Supercharge Your Composition Skills with Artistic Visionary!” |
| “Hey [Target Audience], Unlock Your Potential with [Course Name]’s Expert Guidance!” | “Hey Investors, Unlock Your Potential with Stock Market Maven’s Expert Guidance!” |
Headlines Formulas Focused on Timeline and Immediacy
| Headline Formula | Example |
| “Limited Time Offer: Enroll in [Course Name] Today and Transform Your Life in 30 Days!” | “Limited Time Offer: Enroll in the 30-Day Productivity Bootcamp Today and Transform Your Life in Just One Month!” |
| “Last Chance to Join [Course Name]: Doors Closing Tomorrow at Midnight!” | “Last Chance to Join the Freelancer’s Masterclass: Doors Closing Tomorrow at Midnight!” |
| “Act Now and Get Instant Access to [Course Name] – Start Your Journey Today!” | “Act Now and Get Instant Access to the Yoga Bliss Program – Start Your Journey to Inner Peace Today!” |
| “Don’t Miss Out: 7-Day Crash Course to Boost Your [Specific Skill] – Enroll Today!” | “Don’t Miss Out: 7-Day Crash Course to Boost Your Social Media Marketing – Enroll Today!” |
| “Early Bird Special: Register Now for [Course Name] and Save 50% – Limited Seats!” | “Early Bird Special: Register Now for the Language Prodigy Workshop and Save 50% – Limited Seats!” |
| “Get Started Today: [Course Name] Will Have You Speaking Fluent [Language] in 14 Days!” | “Get Started Today: Spanish Mastery Course Will Have You Speaking Fluent Spanish in 14 Days!” |
| “Unlock Your Potential Now: Join [Course Name] and Achieve Your Goals by Year’s End!” | “Unlock Your Potential Now: Join the Goal Crusher Intensive and Achieve Your Goals by Year’s End!” |
| “Limited Time Only: Master [Specific Skill] in 21 Days with [Course Name]!” | “Limited Time Only: Master Copywriting in 21 Days with the Copy Jedi Program!” |
| “Immediate Results Guaranteed: Enroll in [Course Name] and See a Change Tomorrow!” | “Immediate Results Guaranteed: Enroll in the Fitness Accelerator and See a Change in Your Body Tomorrow!” |
| “Don’t Wait Another Minute: Start Your Transformation Today with [Course Name]!” | “Don’t Wait Another Minute: Start Your Transformation Today with the Self-Confidence Makeover!” |
I hope you found these headline formulas for course creators valuable.
Do check out my recent post on creating and selling a six-figure online course in five steps. And don’t forget to subscribe to my Paid Course Creator newsletter, where I help you grow your course business.
To your prosperity,
Kartvee