Podcast Episode Post

What Exactly Should You Be Learning About Your Market (And What Everyone Is Lying About Market Research)

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How well do you understand your market?

How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, the chances are that you don't have the resources to do expansive market research.

To understand your market fast, you need to be clear about what you're looking for (and why). I'll outline some instant benefits of using this approach, including using it to create better products and services.

Avoid losing sales at the last minute

There are times when customers or clients are very interested in your offer, but they back-off at the last minute without buying your product or service. Ever experienced that? You'll learn how to avoid this completely by learning a very important data-point about your clients.

To listen to the episode, click the play button above. Please subscribe to the podcast with your email and get a copy of The Launch Plan Workbook. Inside the workbook, you'll find the exact strategy we share in this episode (plus all other strategies from the previous episodes).

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About the Host

Hey, it's me, Karthik. I'm a copywriter and a ghostwriter, too. This blog contains exciting things I gleaned from books, podcasts, and personal experiences. But it's also more—a showcase of my work as a ghostwriter. For instance, you can see the difference in writing styles—this post differs from this one. I help CEOs, founders, and C-Suite executives write content to build authority and trust and grow an engaged audience.

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