Kartvee
Hi! My name is Karthik

I help creators, CEOs, and C-Suite executives communicate with confidence

Be it nailing the right messaging or turning your thoughts into words to build trust or grow an audience, the buck stops with you—and I can help you.

As featured in

Addicted to Success
Livemint
YourStory
Thrive Global
Good Men Project
My Journey

From writing code to writing copy

1998-2002
"You need to become an Engineer"

Dad was a doctor. Grandpas too. Every other uncle was a doctor or an engineer. The expectations were clear. It took four years to get an engineering degree in Electronics and Communications.

2001-02
"You need to get a job"

Engineering was a struggle. But sometimes life throws you a lifeline—and I got mine. It was in the form of an opportunity—and I created my first software product. While I could write code, I struggled to sell.

2002-04
"This job sucks"

My first job was with Verizon. As an electronics and communication engineer, a telecommunication company was the closest I could get. Little did I know that my job for the next twenty months would be testing and managing software.

2004-12
"I'm an Inventor!"

Joining IBM was a dream come true. It's where I learned and worked on cutting-edge tech—I even got my first patent there. But as much as I fell in love with technology, I discovered a shift in interest—from writing code to writing content and building products.

2012-16
"I see the real problem"

My growing interest in open-source software led me to work at CollabNet, a tiny company in the Bay Area. As a product manager, I first saw the real problem—communication. Many great products fell through the cracks because of bad messaging.

2016-19
"Writing goes viral"

This was meant to be a career break, but it was also the time when I rediscovered my love for writing. I ended up writing my first viral blog post and starting a business podcast that made it to Apple iTunes' Top 50. I use my writing for blogging and affiliate marketing.

2020-Present

Helping founders build trust and sell

I used the lessons I learned from my success with blogging and affiliate marketing to sell online courses. Ever since, I've worked with several founders, CEOs, and C-suite executives of creator-economy businesses.

Today, my work falls into two categories: copywriting and ghostwriting.

As a copywriter, I help clients sell their products or services. As a ghostwriter, I write for my clients so they can attract an audience, build trust, or establish themselves as the go-to authority.

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THE CORE SKILL

You are a Communicator

As you know, I have had the privilege of learning many skills. I'm sure you have, too. If there's one thing I've learned in my twenty-two years of professional growth, it's this: as you grow, only one skill matters—communication.

"If you are trying to decide among a few people to fill a position hire the best writer. It doesn't matter if the person is a marketer, salesperson, designer, programmer, or whatever; their writing skills will pay off. That's because being a good writer is about more than writing clearly. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else's shoes. They know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society. Writing is today's currency for good ideas." — Jason Fried, Founder and CEO at 37signals

In my experience, the best creators, CEOs, and successful C-Suite executives are great communicators. Specifically, they are outstanding thinkers. But many of them struggle with writing.

If you're reading this line, maybe something on this page resonated with you—thank you for taking time. And if there's any way I can help you, let me know—my email is ikartvee at gmail dot com. If you'd like to discuss about a writing project, please use the button below to look for open slots in my calendar.

Cheers,

my signature

Karthik Vijayakumar

Karthik's copy nailed the playfulness of my brand!

Our website has some right pieces, but the copy is so dry and yuck. Since my business has done well, I had a sizable budget for my website revamp. And I decided to go for the best. We hired one of Australia's top design agencies for website design and DYT Labs for copy. Karthik's work is fantastic. I needed the website to reflect the 'playfulness' of our brand. And I love how the copy nails it!

Neil-Benson

NEIL BENSON

Founder & CEO, Customery

I decided to work with Karthik because of his extensive background in SaaS and tech...

I spent a good part of my career in sales and my last job was in an executive role at Coca-Cola in Australia. I later started and successfully exited my first MSP (Managed Service Provider) business. Since then, I have focused on coaching other MSP businesses. I have a good following on LinkedIn, which is a great source for generating high-quality leads. But my website copy, at best, was like an ugly stepchild of my business. I knew using the right words on my website would lift my business by improving conversions. That's when I met Karthik. I interviewed him on my podcast, and I liked the insights he shared and the feedback he gave about my website copy. His solid marketing and copy chops and extensive SaaS and tech background experience in the North American market greatly influenced my decision to work with him. The results exceeded expectations! He invested significant time interviewing my clients, involving me in every step. And he showed me how every word on my final website reflected my customers' words. I cannot wait to engage with him as we scale the business!

Paul Higgins

Founder, Cloud Consultants Collective

Karthik's copywriting process is AMAZING!

"I worked with Karthik to write the sales page for a new membership launch. But rather than just getting Karthik to write the copy, I wanted to experience the process, too. So we worked out an arrangement so I could see how he writes copy. To see Karthik's copywriting process is AMAZING! I watched him write my sales page LIVE over four sessions spread across four weeks. Surprisingly, he only wrote a few words for the first two weeks. Instead, he reviewed recorded sales calls and scripts and saw things I didn’t see. Finally, he showed me how every word on the sales page was because of something he observed in the sales calls or customer interviews. The process is very scientific, and they couldn’t go wrong. If you need to boost your sales, GRAB him to write a sales page or VSL!"

Jake-Lang-The-Entrepreneur-Ride-Along-e1701710556479-150x150

Jake Lang

Founder, AssociatePI.com & TheEntrepreneurRideAlong.com

How can I help you?


Create a Power Profile

You are the best in your job and your area of expertise. Does your online presence reflect that, too? Let's set up your Power Profile on LinkedIn and other key places.


Start a Newsletter

Start a newsletter to own your area of expertise. Associate your name with a specific topic, and your newsletter will appear in the inboxes of your target audience every week.


Write Regularly

Writing is a sign of expertise. Writing regularly as a guest on other blogs or publications can help you showcase yourself and your company and build an audience


Launch a New Product

If you're launching a new product or service, you have a lot of writing to do. Emails, sales letters, order pages, thank you pages—I can help you with all that (and more).


Create Case Studies

You have a growing business, and it's likely that you have some outstanding customer stories. I can help you extract stories from your clients and turn them into persuasive case studies. You can use them on your website, sales calls, and more.


Attract Organic Leads

Every business requires a continuous inflow of leads. One of the best ways to do that is through organic means. I can help you create organic content to attract your Ideal Customer Profile (ICP) to your business.


Cold Outreach

Reaching out to new prospects, recruiting new partners, or pitching for a new job, I can help you do cold outreach effectively and efficiently.


Something bespoke?

This space is for you. Have something unique in mind? I'm all ears! Please click the big orange button at the bottom of this page—let's discuss!

Let's explore together

Click the below button to book a discovery call with me.

Five Random Facts You Must Know

You have got this far—thanks. Want to know some weird things about me?

1. I'm Colorblind.

Everyone ridiculed me as a kid.

I can’t see reds and greens like most people, and I discovered this after I took this colorblind test. Polarized glasses are my crutch—coz they make reds and greens more vibrant. When I wear them, I feel like Alice In Wonderland!

2. Perfection is my gift and curse.

This economist’s secret formula helps me.

I struggled with this behavioral trait for a long time, so I decided to turn off the curse and keep the gift. First, I realized that nothing is perfect—even nature is not perfect. Second, I don’t waste time chasing perfection—I look for the 20% that can get 80% of the results. The Pareto Principle works. Third, I set tangible goals because otherwise, every activity is a wild goose chase!

3. I'm an Extrovert.

But I got that wrong at first.

I always considered myself an introvert. And one day, I learned that extroverts get energy from the people around them. Yes, I like “me time.” But without people, I’m like a cellphone seeking a charging station.

4. I Enjoy Playing Sports.

And I compete against myself.

There isn’t a sport I haven’t played—field athletics, cricket, football, basketball, I played them all. But the ones I’ve continued doing are running and karate. I’m a third-degree black belt in karate, and I’ve run several thousands of kilometers. I love them because they help me be better every day.

5. Writing is my Second Love.

I’ve done it since I was thirteen.

My first love is my family—my wife and I've been married for fifteen years, and our son is ten.

But if there’s a close second, it’s writing. I attempted to write my first novel when I was thirteen. Today, I continue to write for myself and others. Turning thoughts into words—is that called transmutation too? 😃

Click here if you'd like to work with me on a writing project.

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