A few days ago, I published a post about unlocking course sales with copy. In that, I stuck to just the core copy elements. While I was so tempted to include a special mention about the USP, I didn’t. It was just not the right topic. That’s why I’m writing this post today to discuss

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Uniqueness, USP, or Unique Selling Proposition. No matter how you refer to it, if you don’t use it in the right place, it really doesn’t matter. I’ve been writing a lot about selling online on this blog. And we’ve referred to the uniqueness and positioning many times on the blog and podcast. But today, I

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